What is a natural fragrance?
If you start taking a look at perfumes, body sprays, colognes, even some cleaning products, you’ll notice ingredients are often coined as “fragrance” or “perfume.” This term can really encompass a whole cocktail of ingredients, ranging from synthetic ones to natural ones. But with the term “natural fragrance”, you can be sure that our Evoke fragrances contain only ingredients that are physically obtained from plants using distillation, expression, and extraction. There is absolutely nothing synthetic about them.

So who decides what “natural” really mean?
The International Fragrance Association (IFRA) only allows fragrances marked as “natural” when they align with the International Organization for Standardization’s ISO 9235. Generally, ISO 9235 does not allow synthetically reconstituted essential oils, synthetic nature-identical ingredients, and intentionally chemically modified natural raw materials to be described as “natural.”
Why not just label it the same as our essential oil blends?
Each of our essential oil blends is made entirely from essential oils, absolutes, oleoresins, or extracts. Our new natural fragrances, however, are made up of isolates. Isolates are natural occurring single chemicals that have been “isolated” from their natural sources. This might sound a bit confusing, but it’s pretty easy to break down.
For instance, let’s take the essential oil of Geranium Bourbon. If you look at the GC-MS report, you’ll notice Geranium contains a ton of key constituents, including citronellol, geraniol, and linalool. It’s those constituents that are isolated from the entire essential oil mixture and can be purposed for other uses.

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